Case study ideas for an agency

14 ideas (5 main, 9 under them), ranked. Strongest: A Campaign in 60 Seconds. Click through to explore this as a live bubble map, grow any idea further, or re-score it for your situation.

Ranked by overall score (1-10), the average of Audience appeal, Effort (lower is better, flipped), Originality.

1. A Campaign in 60 Seconds

   7.7

   A screen-recorded teardown traces one ad from brief to live results without polished narration.

   Audience appeal 6/10Effort 3/10 (lower is better)Originality 9/10

   • The Ad’s First 3 Seconds

     7.3

     Freeze-frame the opening hook, then compare its thumb-stop rate with the campaign benchmark.

     Audience appeal 8/10Effort 3/10 (lower is better)Originality 6/10

   • Who Changed the Winning Ad

     6.7

     Use version history and Slack timestamps to reveal which client or agency edit lifted conversions.

     Audience appeal 7/10Effort 6/10 (lower is better)Originality 8/10

   • Where Every Ad Dollar Went

     6.0

     Trace spend from platform billing to attributed revenue and flag the gap between reported ROAS and margin.

     Audience appeal 6/10Effort 8/10 (lower is better)Originality 9/10

2. The Client Who Said No

   7.3

   Reconstructing a rejected concept and its final revision gives prospects a candid look at collaboration.

   Audience appeal 7/10Effort 4/10 (lower is better)Originality 8/10

   • The Rejected Homepage Hero

     7.3

     Compare the original headline with the approved version and explain which customer objection changed the brief.

     Audience appeal 8/10Effort 4/10 (lower is better)Originality 7/10

   • Three Rounds to One Concept

     6.3

     Use annotated drafts to reveal how feedback narrowed the design without flattening the agency’s creative point of view.

     Audience appeal 6/10Effort 6/10 (lower is better)Originality 8/10

   • What the No Protected

     6.3

     Trace how rejecting a flashy idea prevented a costly mismatch between the brand promise and the product experience.

     Audience appeal 7/10Effort 8/10 (lower is better)Originality 9/10

3. When the Numbers Fell

   7.0

   A transparent postmortem explains the failed KPI, the diagnosis, and the corrective change clients can verify.

   Audience appeal 8/10Effort 8/10 (lower is better)Originality 10/10

   • The Attribution Double Count

     7.0

     Trace how duplicate conversion events inflated reported leads, then show the verified CRM correction.

     Audience appeal 8/10Effort 6/10 (lower is better)Originality 8/10

   • Why Leads Stopped Answering

     6.7

     Compare response times before and after the drop to reveal how slow follow-up cut booked calls.

     Audience appeal 7/10Effort 4/10 (lower is better)Originality 6/10

   • The Budget Shift That Backfired

     5.3

     Map spend by channel against marginal cost per acquisition to pinpoint where the reallocation failed.

     Audience appeal 6/10Effort 8/10 (lower is better)Originality 7/10

4. One Landing Page, 12 Tests

   6.7

   Before-and-after conversion data pinpoints the headline, form, and layout changes behind the lift.

   Audience appeal 8/10Effort 6/10 (lower is better)Originality 7/10

5. The $0-to-$50K Launch

   6.3

   A revenue timeline paired with campaign assets reveals which agency decisions drove each milestone.

   Audience appeal 9/10Effort 7/10 (lower is better)Originality 6/10

Generated with Idea Bubbles. Created 2026-10-19.